We have more and more of our clients contacting us about email marketing and how it can be used in their business. Email marketing, in our experience, has been one of the single best converting marketing strategies. So many businesses have a gold mine of data that sits unused, when was the last time you sent your prospects or customers an email with news or updates on your latest products or services?
One of the themes that we see a lot with our own clients is that they feel emailing their clients or prospects might irritate or annoy them. They are often amazed when we put together a campaign for them and start communicating good news with their database. Not only that but we show them how they can build this database and look after it so it serves them as an amazing marketing tool.
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